As someone who is trying to figure out how to ‘brand’ myself, I definitely appreciate you sharing this!

I find that I needed to educate myself (still working on it) on how to really leverage social media and gain that organic following and engagement. I’m unfortunately one of those people who view social media as more of a chore than anything.

But I’m still pretty hopeful. And I’m glad that there is more advice than just spamming or trading follows. Funny you mention the ‘commenting your content on other people’s posts’. I see that on IG all the time. It seems like there’s always going to be at least a few graphic designers or illustrators inserting plugs in the comments to either be ignored or laughed at. I’m not saying it doesn’t work (people have yielded results with these methods, though they might not be great or long-lasting). It’s great to know that there is still value in authenticity and actual engaging content.

Great read!